Breaking: Naver, SME Federation Kick Off ‘Small Biz Expo in Yesan’
Breaking: Naver, SME Federation Kick Off ‘Small Biz Expo in Yesan’
YESAN, South Chungcheong — June 28 2025. Naver Corp. and the Korea Federation of Micro-Enterprises opened a two-day Small Business Expo at Yesan Market square to showcase 120 local merchants and boost rural economies. The event, rooted in a May MOU between the two parties, blends on-site tasting booths with Naver Clip video promotion, targeting 15 000 visitors and ₩700 million in direct sales.
Why It Matters
• Korea’s 6.8 million micro-enterprises generate 30 % of employment but struggle with e-commerce reach.
• Naver’s marketplace data show that products featured in previous pop-up fairs saw a 42 % 60-day repurchase rate.
• Regional governments eye the model as a template for post-COVID tourism recovery.
Debate Points
Pros. Online-to-offline funnel, free brand exposure, and instant customer feedback loops.
Cons. Critics warn that one-off festivals create sales spikes without sustained logistics or marketing support.
네이버와 소상공인연합회는 6월 28~29일 예산군 예산시장에서 ‘소상공인엑스포’를 개최해
120여 개 로컬 브랜드의 체험 부스를 운영하고 전자상거래 판로 확대를 지원합니다.
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